Renowned melodic death metal band The Fading has unleashed their powerful new single and accompanying music video, “Built to Follow,” delivering a searing critique of modern society’s blind allegiance to popular opinion and the pitfalls of social media-driven misinformation.
“Built to Follow” is not just another metal anthem—it’s a call to action. With abstract yet piercing lyrics, the song explores themes of virtue signaling, the dangers of herd mentality, and the insidious role of social media as a tool that often obscures truth. It challenges listeners to confront the ignorance and hatred fueled by misinformation and to question the narratives presented by media and influencers alike.
The single was mixed and mastered by industry legend Chris Clancy (Machine Head, Kill The Lights, Kataklysm), ensuring a crisp, heavy sound that underscores the band’s signature blend of melodic precision and raw intensity. The accompanying music video, directed and produced by Raph Crimson Mushalilov, captures the dark and thought-provoking essence of the track through vivid visuals and compelling storytelling.
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