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From Riffs to Resistance: Not For $ale Combines Rock and Politics on New Single "The Pretender"



Emerging from the shadows of a global pandemic, Not For $ale stands as a testament to resilience, creativity, and unflinching authenticity. What began as a solo experiment in a modest basement studio has evolved into a dynamic musical project with a voice as bold as its name. Rooted in punk ethos and unapologetic expression, the project first captured attention with the EP Home Alone, a collection of tracks born out of isolation yet brimming with connection.


With the release of their politically charged single, “The Pretender,” Not For $ale has taken their message to new heights, addressing the tumult of modern politics with sharp lyrics and raw energy. As the project continues to grow, it remains anchored by its commitment to independent artistry, drawing inspiration from punk legends, local Quebec heroes, and the turbulent currents of contemporary events.


In this interview, we dive deep into the mind behind Not For $ale, exploring the origins of the project, the influences that shape their music, and their plans for an ambitious year ahead.  


Where did you get the idea for the project name?

I was looking for a name that could capture the essence of the punk movement while emphasizing the independence and authenticity of my project. For me, music is a platform for expression where I refuse to be constrained by the expectations or rules of the music industry. I wanted a name that reflects this creative freedom, a name that embodies the ability to follow my artistic instincts without compromise. That said, I am always open to suggestions and new ideas because I believe that inspiration can come from anywhere and enrich the project in unexpected ways.


Can you tell us your favorite bands?

I have a particular fondness for bands like NOFX, Lagwagon, No Use For A Name, Hi-Standard, and Craig's Brother. These were the first punk bands I discovered, and their music had a huge impact on my creativity. They shaped my vision of punk and music in general. On the local Quebec scene, I am also very inspired by U.SEED, who bring a unique touch to their sound and performances. Additionally, Les Vulgaires Machins are a major influence, not only for their catchy music but also for their socially and politically engaged lyrics, which resonate deeply with me, making them all the more inspiring.

 

Who or what inspires you to write songs?

The inspiration for my songs often comes from current events, and recently, American politics has had a significant impact on me. What strikes me is how one individual can polarize and influence an entire nation. This has led me to ask many questions about populism and the reasons why so many people adhere to it. But beyond politics, it's the human element in general that is at the heart of my reflections. Emotions, experiences, human interactions—all of these feed my lyrics. I strive to capture moments of truth, feelings that we all share, and transform them into music that speaks to everyone.


Whom would you like to feature with? Like your dream collab?

If I had to choose a dream collaboration, it would undoubtedly be with Joey Cape. Whether it's with Lagwagon or his solo work, he has an incredible ability to write lyrics that are both profound and accessible. Every song he writes seems perfectly thought out, with lyrics that touch directly on the heart. Collaborating with him would be an opportunity not only to learn from his creative process but also to create something truly unique and meaningful. Observing how he transforms raw ideas into finished compositions would be an incredibly enriching experience for me.

 

How was the recording process of the latest single?

The recording process for my latest single was both fast and challenging. It all started a few weeks after the release of the EP Home Alone. With the American elections approaching, I had the idea of releasing a single before the voting day. I set myself the ambitious challenge of finishing the single in six weeks, just in time for the elections. I delved into current events, particularly around Donald Trump, reading a lot about him and listening to interviews. This inspired me to integrate audio clips directly into the song, which added an extra dimension and reinforced the message. The writing took two weeks, and the following four weeks were dedicated to composition, recording, mixing, and mastering. It was a lot of work in a short amount of time, but I successfully met the challenge in seven weeks. For me, it was an intense but extremely rewarding experience.


Does the band have new releases for 2025?

Yes, we have a new single planned for 2025. Donald Trump's election was both a surprise and a shock to me. It was like a slap in the face, and I struggled to believe what was happening. A few days after his victory, I felt an urgent need to express myself through music. I started writing to make sense of this incomprehension regarding that political choice. This new single, titled The 47th, reflects that mix of disbelief and reflection. Musically, it is more serious and solemn, with a slightly sarcastic tone to capture the irony of the situation. I hope to release it in February or March next year. I am very excited to share it with you.




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